Sans Normal Kudus 1 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, headlines, friendly, casual, playful, approachable, lively, approachability, informality, motion, handmade feel, friendly clarity, rounded, slanted, soft terminals, quirky, informal.
A rounded, italic sans with soft, brush-like terminals and a gently uneven, hand-drawn rhythm. Strokes stay largely uniform in thickness, with rounded joins and corners that keep the texture smooth rather than sharp. Proportions are compact and slightly bouncy, with wide curves in letters like O/C and a noticeable forward slant that adds motion. The lowercase shows single-storey forms (notably a and g), and the overall spacing feels open enough for clarity while preserving an organic, slightly irregular flow.
Well-suited for branding and packaging where a friendly, handcrafted impression is desired, as well as posters and social media graphics that benefit from a lively, informal voice. It can also work for short headlines, pull quotes, and display copy where character and motion matter more than strict neutrality.
The tone is warm and informal, leaning playful rather than strict or technical. Its forward-leaning posture and rounded construction give it a conversational, upbeat character that feels personable and energetic without becoming chaotic.
The design appears intended to combine the cleanliness of a sans with the warmth of hand-rendered lettering. By using rounded forms, soft terminals, and a consistent forward slant, it aims to feel approachable and energetic while remaining legible in display-oriented sizes.
The italic angle is consistent across caps, lowercase, and numerals, giving lines of text a cohesive, flowing cadence. Numerals follow the same rounded, slanted construction, supporting a friendly, contemporary texture in mixed alphanumeric settings.