Sans Superellipse Ippu 3 is a very bold, wide, medium contrast, italic, tall x-height font visually similar to 'Hulk' by Bogusky 2 (names referenced only for comparison).
Keywords: posters, headlines, sports branding, packaging, logos, sporty, assertive, retro, energetic, playful, impact, motion, display, branding, bold clarity, oblique, compact counters, rounded corners, soft terminals, chunky.
This typeface is a heavy, oblique sans with broad proportions and softened, superellipse-like curves. Strokes are thick and sturdy with clean, mostly uniform weight and rounded corners that keep the shapes friendly despite the mass. Counters are relatively tight and the joins are smooth, giving letters a compact, punchy silhouette; diagonals and slanted stems create a forward-leaning rhythm. Numerals and capitals read solid and blocky, while the lowercase maintains a large x-height and simple, closed forms for strong color on the page.
Best suited for headlines, posters, and short bursts of copy where impact matters more than delicate detail. It works well for sports and event branding, bold packaging callouts, and logo or wordmark directions that want a strong italic punch with rounded, approachable forms. For longer reading, it will typically perform better at larger sizes and with generous spacing.
The overall tone is confident and energetic, with a sporty, poster-ready presence. Its bold slant and chunky shapes evoke retro athletic branding and high-impact advertising, balancing toughness with a slightly playful softness from the rounded construction.
The design appears intended to deliver maximum visual weight and motion in a clean sans framework, using rounded superellipse forms to keep the heavy construction legible and friendly. It prioritizes strong typographic color and immediate recognition for display-driven contexts.
In text settings the dense blackness and narrow internal spaces make the font feel powerful and attention-grabbing, especially at large sizes. The italic angle is consistent across letters and figures, and the rounded geometry keeps curves (like C/O/S) cohesive with the more angular forms (like A/V/W/X).