Sans Superellipse Iplo 7 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Rotulo' by Huy!Fonts and 'Bejita' by Twinletter (names referenced only for comparison).
Keywords: sports branding, headlines, posters, packaging, labels, sporty, assertive, dynamic, retro, industrial, impact, speed, branding, emphasis, display, oblique, compact counters, rounded corners, wedge terminals, high impact.
A heavy, forward-slanted sans with broad proportions and tightly controlled internal spaces. Strokes are built from chunky, rounded-rectangle geometry, with softened corners and blunt, wedge-like terminals that give letters a machined, aerodynamic feel. Curves (C, O, S) read as squarish rounds rather than perfect circles, while diagonals (A, K, V, W, X) are thick and stable, reinforcing a sturdy rhythm. Numerals match the mass and slant of the letters, with bold, simplified shapes that prioritize impact over delicacy.
Best suited to high-impact display work such as sports branding, event and promotional headlines, posters, and energetic packaging or label systems. It can also serve short UI or in-product callouts where emphasis and urgency are needed, provided sizes are large enough to maintain clear counters.
The overall tone is fast, forceful, and energetic, suggesting motion even when set solidly. Its compact counters and aggressive slant lean toward a competitive, performance-minded voice with a hint of late-20th-century display styling.
The design appears intended to deliver maximum visual punch with a streamlined, speed-oriented silhouette—combining broad, blocky construction with rounded-rect curves to feel both tough and modern. Its forms favor immediate recognizability and momentum over text-level neutrality.
The bold massing and tight apertures can cause letterforms to merge at small sizes, but they produce strong word shapes at headline scales. The superelliptical rounding keeps the weight from feeling harsh, adding a cohesive, engineered smoothness across curves and corners.