Sans Normal Jalem 7 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'Seeker' by Asenbayu, 'Premis' by Fenotype, 'Gremlin' by Hazztype, and 'Organetto' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, branding, logos, packaging, confident, friendly, techy, sporty, modern, impact, modernity, clarity, approachability, brand presence, rounded, geometric, soft corners, chunky, compact counters.
A heavy, geometric sans with broadly rounded curves and softened corners throughout. Strokes are consistently thick with minimal modulation, and most forms are built from clean circular and rectangular components, producing a smooth, even texture in words. Counters are relatively compact, apertures tend to be tight, and the overall spacing reads solid and dense at display sizes. Uppercase and lowercase maintain a coherent, engineered feel, with simple terminals and no decorative detailing.
Best suited to headlines and short-form display typography where its mass and rounded geometry can shine. It works well for modern branding, logo wordmarks, packaging, and bold UI moments such as hero banners or section headers where a confident, friendly impact is desired.
The tone is assertive and contemporary, balancing blunt strength with approachable roundness. It feels energetic and purposeful—more “built” than “drawn”—which lends a tech-forward, sporty character without becoming cold.
The design appears intended to deliver maximum visual presence with a clean, contemporary geometric structure. By pairing thick, steady strokes with rounded forms and tight openings, it aims for a strong, compact silhouette that remains approachable and highly recognizable at large sizes.
Round letters (like O/C/G/e) emphasize broad bowls and controlled openings, while diagonals (V/W/X/Y) keep crisp, straight joins that contrast nicely with the rounded geometry elsewhere. The figures are similarly sturdy and simplified, matching the letterforms for consistent signage-like clarity.