Sans Normal Okdad 13 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'Ricardo' by Bureau Roffa, 'Morandi' by Monotype, 'Clear Sans' by Positype, 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype, and 'Geograph' by Sarah Khan (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, ui labels, modern, confident, clean, friendly, pragmatic, clarity, impact, versatility, modernity, geometric, rounded, open apertures, flat terminals, sturdy.
A sturdy sans with broad proportions and generously sized counters. Curves read as clean, near-circular forms, while joins and terminals are mostly flat and straightforward, keeping the silhouette crisp at display sizes. Stroke contrast is minimal and the overall rhythm is even, with slightly softened geometry that avoids feeling overly rigid.
Well-suited to headlines, logotypes, and brand systems that need a strong, clean voice. Its broad shapes and simple construction also work for packaging and signage, and it can serve UI labels or navigation where a firm, high-clarity sans is desired.
The tone is modern and confident with a friendly, approachable polish. It feels straightforward and no-nonsense, projecting clarity and reliability without becoming sterile.
The design appears intended to deliver a contemporary, geometric sans look with strong presence and dependable readability. It aims for versatile display use by combining rounded, open forms with a restrained, utilitarian finishing.
Round letters like O and C appear notably full and open, and the figures follow the same solid, geometric construction for consistent color across mixed text. The overall spacing and shapes suggest an emphasis on legibility and impact in short lines and headlines.