Sans Normal Onnan 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Marselis' by FontFont; 'Belle Sans' by Park Street Studio; 'Akagi', 'Akagi Pro', and 'Anago' by Positype; and 'Semikolon' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, ui labels, modern, friendly, confident, clean, neutral, versatility, clarity, modernity, approachability, geometric, rounded, compact, smooth, solid.
A solid, geometric sans with smooth, rounded curves and firm, straight terminals. Counters are open and largely circular/elliptical, with a consistent stroke feel across curved and straight segments. Proportions read slightly compact in the bowls and apertures, giving the letters a dense, steady texture in blocks of text. The lowercase uses single-storey forms where expected (notably a and g), with a straightforward, uncluttered construction that keeps shapes highly uniform.
Well-suited to headlines, branding systems, posters, and signage where a strong, clean sans is needed without looking cold. It also works for UI labels and short to medium text blocks, especially when a compact, modern texture is desirable.
The overall tone is modern and approachable, combining a friendly roundness with a confident, no-nonsense presence. It feels contemporary and utilitarian rather than expressive, projecting clarity and stability in headlines and short passages.
The design appears intended as a versatile geometric sans that balances friendly round forms with a robust, contemporary presence. Its consistent construction and restrained detailing suggest an aim for broad usability across display and practical communication contexts.
Round characters (O, Q, C, G) lean strongly into circular geometry, while diagonals (V, W, X, Y) are crisp and sturdy, reinforcing a clean rhythm. The numerals follow the same compact, geometric logic, maintaining strong visual parity with the uppercase forms.