Slab Square Hido 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Shemekia' by Areatype, 'Equip Slab' by Hoftype, and 'Paul Slab' and 'Paul Slab Soft' by artill (names referenced only for comparison).
Keywords: posters, headlines, signage, logotypes, packaging, sturdy, industrial, confident, collegiate, retro, impact, branding, nostalgia, authority, blocky, bracketless, geometric, heavy, compact counters.
A heavy slab serif with broad proportions, block-like construction, and minimal stroke modulation. Serifs are chunky and largely unbracketed, with flat terminals that give the outlines a squared, stamped feel. Curves (C, G, O, S) are smooth but reinforced by thick joins and relatively tight counters, keeping the overall color dark and even. The lowercase is robust and straightforward, with a single-storey a and g and short, sturdy extenders that maintain a compact, poster-oriented rhythm. Figures are equally bold and stable, matching the letterforms with squared shoulders and strong vertical emphasis.
Best suited for headlines, posters, and display settings where bold presence and quick recognition are needed. It works well for branding, packaging, labels, and signage that benefit from a sturdy, retro-leaning slab voice, and it can also serve as a punchy accent in editorial layouts when used sparingly.
The tone is assertive and dependable, projecting a workmanlike, no-nonsense personality. Its blunt slabs and dense texture evoke vintage signage, athletic/collegiate lettering, and industrial labeling, giving it a confident, slightly nostalgic presence.
The design appears intended to deliver maximum impact with a solid slab-serif structure and simplified, squared details. It prioritizes strong silhouette, even texture, and a utilitarian display character that reads as authoritative and durable.
At text sizes the heavy weight and tight internal spaces create a strong typographic color, favoring impact over delicacy. The squared terminals and consistent massing keep lines looking uniform and emphatic, especially in all caps and headline settings.