Slab Square Hipu 2 is a very bold, normal width, low contrast, upright, short x-height font.
Keywords: headlines, posters, signage, logos, packaging, sturdy, industrial, retro, confident, utilitarian, impact, durability, bold branding, print presence, blocky, bracketed serifs, square terminals, compact, high ink-trap feel.
A heavy slab serif with compact proportions and emphatic, squared-off serifs that read as sturdy blocks at the ends of strokes. Stems are thick and consistent, with minimal modulation and a crisp, upright construction. Counters are relatively small and enclosed, giving the face a dense, poster-like color, while the serifs and terminals stay flat and blunt rather than tapered. Round forms (O, C, Q, o, e) are broad and firm, and diagonals in letters like N, V, W, and X remain strong and angular, preserving a solid, geometric rhythm.
Best suited to display sizes where its heavy slabs and compact counters can project impact—headlines, posters, storefront/signage, and bold branding marks. It can also work for short bursts of copy such as labels and packaging, where a sturdy, workmanlike voice is desired.
The overall tone is bold, practical, and slightly vintage, evoking signage, printing, and industrial labeling. Its assertive weight and squared details feel dependable and no-nonsense, with a hint of Americana/retro display character rather than delicate editorial refinement.
The design appears intended to maximize presence and legibility through thick strokes, blunt slab serifs, and compact internal spaces, creating a durable, print-forward look. Its consistent, squared detailing suggests an aim toward strong reproduction and an unmistakably bold, utilitarian personality.
The lowercase shows a compact feel with tight apertures in letters like a, e, and s, contributing to a dense texture in paragraphs. Numerals are similarly chunky and straightforward, matching the letterforms with the same blocky terminals and strong silhouette.