Sans Normal Abmur 5 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Sans Atwic Modern' by Caron twice, 'Siro' by Dharma Type, 'Innova' by Durotype, 'Kometa' by Kiril Zlatkov Type Foundry, 'Lota Grotesque One' by Latinotype, 'Lota Grotesque' by Los Andes, and 'Tenorite' by Microsoft Corporation (names referenced only for comparison).
Keywords: ui design, product design, dashboards, signage, editorial, modern, clean, technical, efficient, neutral, clarity, legibility, modern utility, forward motion, humanist, oblique, open apertures, rounded terminals, soft geometry.
This typeface is a clean, oblique sans with softly rounded curves and low-contrast strokes. Forms are built from straightforward geometry with gentle modulation in curvature rather than stroke weight, giving letters a smooth, even color on the page. Counters are open and bowls are round-to-elliptical, while joins and terminals stay crisp and uncluttered. The slant is consistent across capitals, lowercase, and numerals, producing a forward-leaning rhythm that remains controlled and legible.
It suits interface typography, dashboards, and product applications where a clean sans voice and consistent slant help convey speed and clarity. It can also work well for short editorial copy, captions, and wayfinding where legibility and a contemporary tone are important.
The overall tone feels modern and matter-of-fact, with a subtle sense of motion from the oblique stance. It reads as professional and pragmatic rather than expressive, balancing a friendly softness in the curves with a precise, engineered cleanliness.
The design appears intended as a versatile oblique companion for modern communication, delivering a neutral sans foundation with a built-in sense of forward movement. Its restrained geometry and open forms suggest an emphasis on everyday readability across both text and mixed numeric content.
Capitals are simple and stable with minimal stylization, while lowercase maintains open shapes and clear differentiation between similar forms. Numerals follow the same oblique construction and rounded geometry, keeping the set cohesive in mixed alphanumeric settings.