Sans Normal Abmum 3 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Kirshaw' by Kirk Font Studio and 'Clear Sans Screen' and 'Clear Sans Text' by Positype (names referenced only for comparison).
Keywords: ui labels, branding, headlines, posters, packaging, modern, friendly, clean, informal, techy, modernize, soften, energize, clarify, rounded, geometric, oblique, open counters, soft terminals.
A rounded, geometric sans with a consistent oblique slant and smooth, low-modulation strokes. Curves are built from clean circular/elliptical forms with open counters and generous apertures, giving letters like C, G, S, and e an airy feel. Terminals are mostly smooth and unbracketed, and the overall rhythm is even, with tidy spacing and a steady baseline. Figures are simple and legible, with rounded shapes (0, 8, 9) matching the letterforms and a slightly dynamic forward lean across the set.
Well-suited to interface labels, product branding, and editorial or marketing headlines where a modern, friendly voice is needed. It also works for posters and packaging that benefit from a clean, slanted sans with rounded geometry, and for short-to-medium text where clarity and an energetic rhythm are desirable.
The font reads as contemporary and approachable, combining a streamlined, technical clarity with a casual, energetic tone from the slant. Its rounded geometry keeps it friendly rather than austere, while the clean construction maintains a professional, digital-ready character.
The design appears intended to deliver a contemporary sans with a forward-leaning, energetic posture while preserving high legibility through open counters and simple, rounded construction. It aims for versatility in modern layouts, balancing technical neatness with an approachable, informal warmth.
Uppercase forms stay restrained and geometric, while lowercase shapes feel slightly more conversational due to the slant and open, rounded bowls. The overall silhouette remains smooth and consistent across letters and numerals, supporting clear scanning at display and medium text sizes.