Sans Normal Hidam 16 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: children’s books, packaging, posters, social graphics, signage, friendly, casual, approachable, playful, hand-drawn, approachability, informality, warmth, readability, hand-drawn feel, rounded, monoline, soft terminals, open apertures, informal.
A rounded, monoline sans with softly bulging strokes and gently irregular, hand-drawn rhythm. Curves are smooth and full, corners are noticeably softened, and terminals read as rounded rather than sharply cut. Proportions lean slightly narrow in many letters, with open counters and clear apertures that keep forms readable. Uppercase shapes are simple and clean (with a notably rounded, open "G" and broad "S"), while lowercase has single-storey "a" and "g" forms and a tall, straightforward "t"; figures are similarly rounded and uncomplicated.
Well-suited to friendly communication and brand moments that benefit from an informal, human touch—such as children’s materials, casual packaging, posters, and social media graphics. It can also work for short-to-medium body copy where a warm, approachable tone is desired, especially in educational or community-facing contexts.
The overall tone is warm and personable, with a lightly whimsical, marker-like quality that feels conversational rather than formal. Small irregularities in stroke flow add a human, crafted character without sacrificing clarity, giving text an easygoing, friendly voice.
The design appears intended to blend the familiarity of a clean sans with the charm of hand-drawn lettering—prioritizing approachability, softness, and legibility through rounded forms, open counters, and a gently lively rhythm.
The design maintains consistent stroke thickness and relies on rounded geometry for cohesion, which helps it hold together well in longer paragraphs. Descenders and ascenders are clear and distinct, and punctuation in the sample reads crisp enough for continuous reading while still retaining the informal flavor.