Sans Normal Apgum 3 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'BF Garant Pro' by BrassFonts, 'BR Firma' by Brink, and 'Carbona' by Plau (names referenced only for comparison).
Keywords: ui text, product design, signage, editorial, presentations, clean, modern, friendly, neutral, utilitarian, readability, versatility, neutrality, modernization, clarity, open apertures, rounded terminals, geometric influence, even rhythm, clear numerals.
A clean sans with a softly geometric skeleton and smooth, rounded curves. Strokes are even and steady, with minimal contrast and largely uniform corner behavior, giving the letterforms a calm, consistent texture. Counters are open and generously shaped, and spacing feels relaxed, supporting clear word shapes in running text. The lowercase shows straightforward, unpretentious construction (single-storey forms where expected), while capitals keep simple, balanced proportions without decorative inflection.
This font suits user interfaces, dashboards, and product UI where consistent rhythm and open counters help maintain readability. It also works well for signage and wayfinding at medium sizes, as well as editorial and presentation typography when a clean, contemporary voice is needed without strong stylistic flavor.
The tone is modern and approachable, prioritizing clarity over personality. Its rounded geometry and open forms read as friendly and contemporary, while the restrained detailing keeps it neutral enough for everyday interface and information design.
The design intent appears focused on practical, general-purpose readability with a contemporary, gently geometric feel. It aims to be visually quiet, versatile, and dependable across headings and text, emphasizing open shapes and consistent stroke behavior for clarity.
Numerals are clear and set with the same even stroke logic as the letters, blending smoothly into text and UI contexts. The overall rhythm stays stable across mixed-case settings, with punctuation and diacritics (as shown) remaining unobtrusive and legible.