Sans Normal Tipe 3 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'ATF Wedding Gothic' by ATF Collection and 'Dean Gothic' by Blaze Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, retro, punchy, sporty, impact, approachability, brand voice, display emphasis, clarity, rounded, soft corners, bulky, compact counters, high impact.
This typeface is a heavy, rounded sans with broad proportions and a solid, blocky color on the page. Strokes are largely uniform with gently softened corners, producing smooth joins and a sturdy, machined feel rather than sharp geometry. Counters tend to be compact, especially in forms like O, e, and a, which increases ink coverage and visual density. The lowercase shows single-storey a and g with simplified, robust bowls, while the numerals are similarly wide and weighty with rounded terminals and stable baselines.
It performs best in display contexts where maximum presence and quick readability are needed—headlines, poster copy, logos and wordmarks, packaging panels, and bold signage. The dense color and compact counters make it particularly effective for short phrases and titling where a strong graphic voice is desired.
The overall tone is bold and approachable, combining a friendly roundness with a strong, assertive presence. It evokes a slightly retro, display-driven character—well suited to energetic, high-visibility messaging rather than subtle editorial typography.
The design appears intended to deliver a high-impact, rounded sans voice that remains friendly and legible while prioritizing mass and silhouette. Its broad forms and softened geometry suggest a focus on bold branding and attention-grabbing display typography.
The rhythm is tight and emphatic, with large internal masses and relatively small apertures that favor impact over delicacy. Curves dominate the construction, and the consistent weight supports strong silhouette recognition at larger sizes.