Sans Normal Efmep 5 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, editorial, packaging, captions, modern, friendly, clean, casual, approachability, clarity, contemporary tone, versatile text, humanist, rounded, open, airy, slanted.
This typeface is a slanted sans with softly rounded, humanist construction and open apertures. Strokes are smooth and even, with gentle curves and subtly tapered joins that keep the texture light and airy on the page. Capitals are straightforward and wide-set with clear geometry, while lowercase forms lean on single-story shapes (notably a and g) and simple, uncluttered terminals. Numerals follow the same easy, rounded logic, maintaining consistent rhythm and spacing in running text.
It suits interface copy, product branding, and editorial applications where a clean sans with a personable tone is desirable. The open shapes and even rhythm support comfortable reading in short paragraphs, captions, and informational layouts, while the consistent slant can add motion and emphasis in headings or highlight text.
The overall tone feels approachable and contemporary, balancing crisp clarity with a relaxed, conversational slant. Its rounded detailing avoids a stark, technical feel, giving it a friendly, everyday voice that still reads as polished and current.
The design appears intended to deliver a contemporary sans for everyday communication, combining a consistent slanted posture with rounded, humanist shapes to stay legible while feeling warm rather than rigid. Its letterforms favor clarity and simplicity, aiming for versatility across display and text contexts.
The slant is steady and uniform across uppercase, lowercase, and figures, helping maintain coherence in mixed-case settings. Curves (C, G, O/Q and the bowls in b/d/p/q) are notably smooth and open, contributing to legibility and an even typographic color in paragraphs.