Sans Normal Pykup 3 is a bold, very wide, low contrast, italic, normal x-height font visually similar to 'Artegra Soft' by Artegra and 'Mynor' and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, dynamic, friendly, modern, casual, motion, approachability, display impact, modern utility, rounded, oblique, soft terminals, geometric, compact.
A heavy, oblique sans with broadly rounded forms and smooth, continuous curves. Strokes stay essentially monolinear, with softened corners and blunt, slightly tapered terminals that keep edges from feeling sharp. Counters are open and generously sized for the weight, while bowls and arches lean into circular/elliptical geometry. The lowercase shows a single-storey a and g, a short-shouldered r, and a dot on i/j that reads as a small round. Figures are similarly rounded and slanted, with simple, streamlined construction.
Works well for headlines, posters, and short bursts of copy where a bold, fast-moving impression is desired. It also fits branding and packaging that aim for a modern, friendly, slightly sporty voice, and can serve as a strong accent type for calls-to-action and promotional graphics.
The overall tone is energetic and approachable, combining a sporty forward lean with friendly, softened shapes. It feels contemporary and informal, suited to punchy messaging where warmth matters as much as impact.
Likely designed to deliver a clean, modern sans with a pronounced forward motion and soft geometry—combining impact with approachability. The rounded construction and open counters suggest an intent to stay readable while projecting energy in display-oriented settings.
The slant is consistent across caps, lowercase, and numerals, giving text a continuous sense of motion. The wide, rounded joins and open apertures help maintain clarity in display sizes, while the weight and oblique angle create strong emphasis even without additional styling.