Sans Normal Ifmod 2 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: packaging, posters, headlines, branding, social media, playful, friendly, casual, handwritten, retro, approachability, energy, display impact, handmade feel, rounded, brushy, soft, bouncy, informal.
A rounded, brush-leaning italic sans with thick, monoline strokes and softly tapered terminals. Letterforms are slightly irregular in width and rhythm, creating a hand-drawn feel while maintaining consistent weight and smooth curves. Counters are generous and open, with circular/oval construction in O/C and similarly rounded bowls across B, P, R, and a. The slant is steady and forward, and joins are smooth rather than sharply angular, giving the alphabet a buoyant, cohesive texture in text.
This style works well for short, high-impact text where a friendly voice is desired—packaging, posters, event promos, café/restaurant branding, and social media graphics. It can also serve as a supporting display face for youth-oriented or retro-leaning identities, where the lively slant and rounded forms add energy.
The overall tone is warm and approachable, with an upbeat, informal personality. Its soft curves and handwritten cadence suggest friendliness and motion, reading as relaxed rather than technical or corporate.
The design appears intended to deliver a bold, handwritten-leaning sans look with strong legibility at display sizes, prioritizing warmth and character through rounded shapes, consistent stroke weight, and a steady italic flow.
Capitals are compact and punchy with rounded shoulders, while the lowercase keeps a simple, single-storey structure that reinforces the casual script-like impression without becoming fully cursive. Numerals match the same rounded, heavy, slightly tilted style, making them feel integrated for display use.