Sans Normal Orloh 1 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Futura EF' by Elsner+Flake; 'Futura' by Linotype; 'Futura Now' by Monotype; 'Futura ND', 'Futura ND Alternate', 'Futura ND for Nike 365', and 'Futura Next' by Neufville Digital; and 'Futura PT' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, punchy, retro, playful, impact, attention, approachability, display use, rounded, soft corners, compact, blocky, high impact.
A heavy, rounded sans with compact proportions and broadly curved shoulders paired with flat, squared terminals. Counters are relatively tight and simplified, giving letters a dense, poster-like color on the page. Curves tend to be smooth and geometric, while joins and ends read slightly softened rather than sharp, producing sturdy shapes that stay consistent across the alphabet. Numerals follow the same chunky, rounded construction for a unified texture in mixed alphanumeric settings.
Best suited to headlines, logos, packaging, and signage where bold presence and quick recognition are priorities. It works well for short marketing copy, labels, and display typography that benefits from a friendly, high-impact silhouette.
The overall tone is assertive and upbeat, combining strong weight with approachable roundness. It suggests a retro-leaning, headline-forward voice that feels energetic and informal rather than technical or delicate.
The design appears intended to deliver maximum visual impact with a clean, approachable sans structure—prioritizing strong silhouettes, simple geometry, and consistent heft for display use.
At larger sizes the solid forms and simplified counters create a confident rhythm, while in longer text blocks the darkness and tight internal space can become visually dominant. The design’s straightforward shapes and softened edges help it retain clarity in short phrases and punchy statements.