Sans Normal Orlay 1 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Frutiger Next Paneuropean' by Linotype, 'Interval Next' by Mostardesign, 'FreeSet' by ParaType, and 'Amsi Pro' and 'Amsi Pro AKS' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, straightforward, impact, clarity, modernity, brand voice, simplicity, geometric, rounded, blocky, compact, high-impact.
A heavy, geometric sans with broad, rounded counters and sturdy verticals. Curves are drawn from near-circular forms, while joins and terminals stay clean and mostly square-cut, producing a crisp, poster-like rhythm. Proportions feel compact in the uppercase with wide bowls (B, D, O, P) and a relatively closed aperture in letters like C and G; lowercase forms are simplified and robust, with single-storey a and g and a short, minimal ear on r. Numerals match the letterforms with thick strokes, rounded shapes, and clear, no-nonsense silhouettes.
Best suited to headlines, short statements, and display settings where strong presence and quick recognition matter—such as posters, branding wordmarks, packaging, and wayfinding. It can work for short UI labels or callouts when a dense, high-contrast-from-the-background texture is desired, but longer passages may benefit from generous size and spacing.
The overall tone is bold and approachable—assertive without feeling aggressive. Its geometric roundness and simplified details give it a contemporary, utilitarian feel that reads as practical, direct, and slightly playful at larger sizes.
Likely intended as a high-impact, geometric sans that delivers a solid, contemporary voice across branding and display typography, prioritizing boldness, clarity, and a cohesive set of rounded forms.
The design emphasizes consistent mass and smooth curvature, keeping internal spaces fairly tight, which boosts impact but can reduce differentiation in dense text. The lowercase dot on i/j is small and round, and the overall texture is dark and even, especially in paragraphs.