Slab Contrasted Ohje 7 is a very bold, wide, medium contrast, upright, tall x-height font visually similar to 'Lapoya' by Cuchi, qué tipo (names referenced only for comparison).
Keywords: posters, headlines, packaging, signage, logos, western, circus, playful, retro, rugged, display impact, vintage flavor, textured slabs, poster type, standout branding, blocky, bracketed, ink-trap, rounded, heavy.
A heavy, display-oriented slab with broad proportions, compact counters, and pronounced, block-like serifs. Strokes show noticeable modulation and frequent notch-like cut-ins at joins and terminals, creating a carved or ink-trap impression, especially visible in diagonals and interior corners. The lowercase is large and sturdy with rounded bowls, while capitals feel squat and emphatic; figures are equally chunky with distinctive interior shaping. Overall spacing and rhythm read dense and poster-forward, with strong silhouette contrast against the page.
Best suited to posters, headlines, signage, and brand marks that benefit from an assertive, decorative slab presence. It also fits packaging and labels where a retro or Western-tinged voice is desirable, and it holds up well in short bursts of text at larger sizes where the interior notching can be appreciated.
The letterforms project a bold, showbill energy—part Western poster, part circus marquee—thanks to their chunky slabs and chiseled interior notches. The tone is loud, confident, and slightly whimsical, with a handcrafted ruggedness that feels vintage rather than sleek.
The design appears intended as an attention-grabbing display slab that combines classic show-type mass with decorative, ink-trap-like cut-ins to add texture and personality. It prioritizes strong silhouettes and a memorable internal detailing system to stand out in headline settings.
The most distinctive motif is the repeated internal notching that creates small wedges and pinches in strokes, giving many letters a stamped or cut-out character. Round letters (O, C, G, e, o) are especially full and dark, while diagonals and intersections (V, W, X, K) emphasize the carved detailing, adding texture at large sizes.