Sans Normal Joboh 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Neue Reman Gt' by Propertype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, punchy, playful, energetic, confident, impact, motion, modernity, approachability, attention, oblique, rounded, chunky, soft corners, compact joins.
A heavy, right-leaning sans with thick, low-contrast strokes and broad proportions. Curves are generously rounded and counters stay fairly open for the weight, giving letters a soft but forceful silhouette. Terminals are mostly blunt and clean, with a consistent oblique slant across caps, lowercase, and numerals. Spacing appears sturdy and slightly tight, creating a dense, forward-driving rhythm in text.
This font is well suited to short, high-impact copy such as headlines, posters, logo wordmarks, and product or packaging statements. It also fits sports, fitness, and entertainment branding where a strong, italicized voice helps suggest speed and urgency.
The overall tone is energetic and assertive, with a sporty, headline-ready presence. The combination of bold mass and rounded shapes keeps it friendly rather than aggressive, suggesting motion, momentum, and a contemporary promotional feel.
The design appears intended to deliver maximum impact with a sense of motion, pairing a bold, wide stance with rounded, accessible forms. It prioritizes eye-catching display performance and a clear, modern silhouette in advertising-style settings.
The lowercase forms emphasize smooth bowls and simple, sturdy construction; numerals share the same forward slant and compact, weighty shapes. The design reads best when set large, where the rounded details and open counters can breathe.