Sans Normal Magos 2 is a very bold, very wide, low contrast, italic, tall x-height font visually similar to 'Cairoli Classic' and 'Cairoli Now' by Italiantype, 'Arupala Grotesk' by Jetsmax Studio, 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, and 'Nokia Expanded' by Lone Army (names referenced only for comparison).
Keywords: headlines, posters, sports branding, logotypes, packaging, sporty, dynamic, impactful, confident, modern, speed emphasis, display impact, branding focus, athletic tone, oblique, geometric, rounded, blocky, compact counters.
A heavy, oblique sans with broad proportions and a sturdy, low-contrast stroke. Forms are built from rounded rectangles and smooth curves with squared terminals, producing compact counters and a dense, ink-rich texture. The italic slant is consistent across caps, lowercase, and numerals, with simplified joins and minimal modulation that keep shapes bold and uniform. Overall spacing reads tight and efficient, emphasizing strong silhouettes and quick recognition at display sizes.
Best suited for headlines, short slogans, and branding where high visual impact is needed. It performs well in sports and automotive-style identities, poster typography, and bold packaging callouts. Because of the dense weight and tight counters, it’s more effective at larger sizes than in long text or small UI settings.
The tone is energetic and forceful, with a forward-leaning stance that suggests speed and momentum. Its chunky geometry and confident weight give it an assertive, athletic feel suited to attention-grabbing statements.
The design appears intended to deliver a bold, fast, and contemporary voice through wide, simplified shapes and a consistent oblique angle. It prioritizes strong silhouettes and immediate presence, aiming for logo and display performance over delicate detail.
Round letters like O and Q read as wide ovals with thick inner apertures, while diagonals (A, K, V, W, X, Y) feel sharp and stable despite the slant. Lowercase shapes lean toward single-storey, simplified constructions, reinforcing a utilitarian, logo-friendly character. Numerals are similarly robust and slightly squared, maintaining the same dense rhythm as the letters.