Sans Normal Utbaw 13 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Deja Rip' by Anatoletype, 'Knight Sans' by Cadson Demak, 'FS Millbank' by Fontsmith, 'Kohinoor Latin' and 'Kohinoor Tamil' by Indian Type Foundry, 'Akwe Pro' by ROHH, and 'Knight Sans' by T-26 (names referenced only for comparison).
Keywords: ui text, brand voice, advertising, packaging, editorial, modern, clean, friendly, dynamic, informal, readability, contemporary tone, friendly emphasis, versatility, oblique, humanist, rounded, open counters, soft terminals.
A smooth, oblique sans with low-contrast strokes and gently rounded curves. The forms are built from clean, continuous outlines with soft terminals and open counters, giving letters a clear, airy interior. Capitals feel straightforward and geometric while still slightly humanist in their shaping, and the lowercase maintains a steady, readable rhythm. Numerals are simple and sturdy, matching the overall restrained, contemporary construction.
It works well anywhere a contemporary, approachable italic sans is needed—UI accents and interface labels, brand messaging, short-to-medium editorial text, and promotional copy. The clear counters and even color help it stay legible in paragraphs, while the oblique posture makes it effective for emphasis, taglines, and callouts.
The overall tone is modern and approachable, with the slanted stance adding motion and a conversational feel. Its rounded shaping keeps it from feeling rigid, projecting a friendly, everyday practicality rather than a formal or technical mood.
The design appears intended as a versatile italic sans that reads cleanly at text sizes while retaining a friendly, modern character. Its smooth construction and open interiors suggest a focus on everyday readability and broad usability across digital and print contexts.
The italic angle is consistent across the alphabet and numerals, and the curves stay smooth without sharp joins. Spacing and proportions appear balanced in text, supporting a fluent reading texture that feels calm but energetic.