Sans Normal Abloh 18 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Identidad' by Punchform and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: ui labels, branding, headlines, posters, wayfinding, modern, energetic, clean, contemporary, sporty, emphasis, motion, clarity, modernity, neutrality, oblique, geometric, rounded, neutral, crisp.
A clean sans with a consistent rightward oblique slant and smooth, low-contrast strokes. Curves are built from round, geometric shapes, producing open counters and an even, steady rhythm. Terminals are largely straight and crisply finished, while the overall proportions stay balanced and readable, with numerals and capitals matching the same streamlined construction.
Well suited to interface labels, product branding, and short-to-medium headlines where an italic sans is needed for emphasis without sacrificing clarity. The even texture and open forms also make it a good fit for signage or wayfinding-style text when a contemporary, forward-leaning voice is desired.
The slanted stance and smooth geometry give the face a forward-moving, contemporary tone. It feels efficient and technical rather than expressive, with a friendly clarity that stays neutral enough for many settings.
Designed to provide a modern oblique sans that reads cleanly while conveying motion and emphasis. The geometric, rounded construction suggests an intention toward predictable rhythm, clarity, and a contemporary visual system for display and functional typography.
Diagonal-heavy letters (like K, V, W, X, Y) read sharp and decisive, while round forms (C, O, Q, e, o) stay soft and controlled, creating a pleasant contrast without introducing stroke modulation. Spacing appears even and the shapes maintain a uniform texture across mixed-case text.