Serif Contrasted Ulso 10 is a very bold, wide, very high contrast, upright, normal x-height font visually similar to 'Chamberí' by Extratype (names referenced only for comparison).
Keywords: headlines, posters, magazine titles, fashion branding, packaging, editorial, luxurious, dramatic, classic, fashion, display impact, editorial voice, premium branding, modern classic, didone-like, hairline, vertical stress, crisp serifs, tight apertures.
A high-contrast serif with strong vertical emphasis and razor-thin hairlines set against heavy stems. Serifs are crisp and unbracketed, with sharp, triangular wedge-like terminals that give the outlines a chiseled, engraved feel. Curves are smooth but tightly controlled, with narrow internal counters and a compact rhythm in text; joins and terminals remain clean and precise rather than calligraphic. Numerals echo the same contrast and vertical stress, with elegant, delicate links and pointed finishing strokes that read well at display sizes.
Best suited to headlines, mastheads, pull quotes, and other display typography where the contrast and hairlines can remain crisp. It’s a strong option for fashion and lifestyle branding, premium packaging, and poster work that benefits from an assertive, high-impact serif voice.
The overall tone is dramatic and polished, projecting a premium editorial voice. Its sharp serifs and extreme contrast suggest formality and sophistication, with a slightly theatrical edge that suits fashion-led and headline-driven design.
The design appears intended to deliver a modern, high-fashion take on classical contrasted serif forms, emphasizing sharp serifs, vertical stress, and dramatic thick–thin transitions for maximum impact in display settings.
In the sample text, the dense texture and fine hairlines create a striking black-and-white pattern that favors larger settings. The narrow apertures and delicate connecting strokes in some forms can visually close in at smaller sizes, reinforcing its display-first character.