Serif Contrasted Upva 3 is a regular weight, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, magazine, branding, posters, packaging, editorial, luxury, dramatic, classical, formal, editorial impact, luxury branding, classic refinement, display elegance, dramatic contrast, hairline, crisp, sculpted, sharp, refined.
A crisp high-contrast serif with pronounced thick–thin modulation and vertical emphasis. Hairline horizontals and serifs are extremely fine, while main stems are bold and clean, creating a sharp, engraved rhythm. Serifs are delicate and mostly unbracketed, with tapered terminals and precise joins; curves in letters like O/C/S show a smooth, controlled stress. Proportions skew wide with generous internal counters, and the lowercase features a traditional two-storey a and g, compact ear and hook details, and narrow, straight-sided forms in letters like n and m that read distinctly at display sizes.
Best suited to headlines, magazine decks, pull quotes, and brand marks where high contrast and hairline details can be preserved. It can also work well for packaging and event materials that benefit from a refined, high-fashion look, especially when printed well or set at larger sizes.
The overall tone is elegant and assertive, delivering a fashion/editorial polish with a hint of classical book typography. Its strong contrast and razor-thin details feel dramatic and premium, suited to high-end, carefully art-directed compositions rather than utilitarian text settings.
The design appears intended to deliver a modern, high-contrast serif voice—combining classic forms with extreme hairlines and a wide, display-friendly stance for maximum sophistication and impact.
The numerals share the same contrast-driven construction, with particularly fine crossbars and terminals that heighten a delicate, stylish texture. In the text sample the font produces a bold, bright color on the page, with sharp punctuation and a distinctly formal presence.