Sans Normal Obguj 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Avenir Next Paneuropean' by Linotype, 'Core Sans E' by S-Core, 'TT Commons™️ Pro' by TypeType, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, logos, packaging, assertive, modern, friendly, sporty, punchy, impact, clarity, modernity, approachability, brand presence, geometric, rounded, blocky, compact, clean.
A heavy, geometric sans with broad, rounded curves and flat terminals. The stroke weight is consistently robust, with minimal modulation and generous interior counters that keep forms open despite the mass. Uppercase shapes feel compact and sturdy (notably in E/F/T with broad arms), while round letters like O/C/G are close to circular with smooth, even curvature. Lowercase shows a single-storey a and g, a compact e with a tight aperture, and a tall, simple t; the overall rhythm is dense and strongly horizontal, with square-shouldered joins and minimal detailing.
Best suited to headlines and display settings where maximum impact and quick recognition matter—posters, branding systems, packaging, signage, and social graphics. The sturdy forms and open counters also support short text blocks at larger sizes, especially in bold promotional or sports-oriented layouts.
The overall tone is bold and direct, with a contemporary, approachable warmth from the rounded geometry. It reads confident and energetic, leaning toward sporty and promotional voice rather than quiet editorial refinement.
Likely designed to deliver a high-impact, modern sans voice built from simple geometric primitives, prioritizing strong silhouettes and consistent rhythm over delicate detail. The emphasis appears to be on confident display performance and brand-forward presence.
Figures are thick and block-like, with simple construction and strong silhouette clarity at large sizes; the 1 is a solid vertical form, and the 2/3/5 emphasize rounded bowls and blunt cuts. The uppercase W is wide and weighty, and the Q uses a short, straightforward tail, reinforcing a pragmatic, no-nonsense character.