Sans Normal Korut 1 is a bold, narrow, low contrast, italic, normal x-height font.
Keywords: posters, packaging, headlines, branding, apparel, energetic, friendly, casual, retro, sporty, expressiveness, informality, motion, approachability, display impact, brushy, rounded, bouncy, dynamic, soft terminals.
This typeface is a slanted, sans-leaning design with rounded construction and a gently brush-like modulation. Strokes stay largely even while subtly swelling through curves, creating a smooth, continuous rhythm rather than crisp pen-angle contrast. Terminals are mostly tapered or softly cut, and joins are fluid, giving letters a slightly elastic, hand-drawn impression while remaining fairly consistent across the set. Counters are compact and rounded, curves are generous, and the figures echo the same flowing, slightly condensed, right-leaning texture as the letters.
It works best for short, prominent text where its slanted, brushy texture can add personality—such as posters, product packaging, brand marks, social graphics, and apparel or sticker-style designs. It can also suit pull quotes or section headers when you want an informal, kinetic voice, but the dense texture is more impactful at display sizes than in long passages.
The overall tone is lively and approachable, with a casual handwritten energy that reads as upbeat rather than formal. Its forward slant and rounded shapes suggest motion and warmth, producing a friendly, sporty feel that can lean retro depending on color and layout.
The design appears intended to deliver a fast, expressive, human touch within a clean, sans-like framework. It balances legibility with a lively, hand-rendered cadence, aiming to communicate energy and friendliness without relying on decorative details.
The uppercase shows simplified, clean silhouettes with softened edges, while the lowercase introduces more handwritten flavor in forms like the single-storey shapes and the loopier curves. The numerals are clear and punchy, designed to match the same smooth, energetic stroke behavior as the alphabet.