Sans Normal Utmir 1 is a regular weight, narrow, low contrast, italic, short x-height font.
Keywords: branding, packaging, posters, headlines, quotes, friendly, casual, lively, approachable, playful, human touch, soft modernity, casual emphasis, approachability, rounded, slanted, hand-drawn, soft, informal.
A slanted, rounded sans with a lightly hand-drawn feel and consistently low stroke modulation. Curves are soft and slightly irregular, giving the shapes a human rhythm while keeping counters open and forms clear. Proportions are compact with relatively small lowercase bodies, and the overall texture is light and quick, with gently tapered joins and smooth, sweeping diagonals.
Well suited to branding, packaging, and promotional graphics that benefit from a friendly, informal voice. It also works well for short headlines, pull quotes, and display text where the slanted, rounded forms can add personality without sacrificing basic legibility.
The font reads warm and informal, with an energetic, conversational tone. Its soft curves and relaxed italic angle suggest friendliness and motion rather than strict precision, making it feel modern, approachable, and slightly whimsical.
The design appears intended to deliver a personable, upbeat sans italic for display settings, combining clean rounded construction with subtle hand-made irregularity to avoid a rigid, corporate feel.
Letterforms maintain a consistent, rounded construction across uppercase, lowercase, and numerals, producing an even typographic color. The italic slant is pronounced enough to add speed and emphasis, and the figures follow the same casual, curved logic for a cohesive set in mixed text.