Sans Normal Mybuf 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Swiss 721' by Bitstream, 'Helvetica' by Linotype, 'Helvetica Now' by Monotype, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, playful, retro, impactful, high impact, approachability, display clarity, retro flavor, blocky, rounded, geometric, compact, heavy.
A dense, rounded sans with large counters, softened corners, and a strongly geometric construction. Strokes are consistently thick with minimal modulation, producing a solid, poster-like texture. Proportions skew broad, with roomy round forms (notably O/C/G) and sturdy verticals; terminals are mostly blunt, while curves stay smooth and inflated. The lowercase is simple and sturdy with single-storey a and g, a compact, short-armed r, and a stout t, giving the text a tight, cohesive rhythm in bold settings. Numerals are equally heavy and wide, designed to hold their shape at large sizes.
Best suited for display typography: headlines, posters, branding marks, packaging, and signage where strong presence and quick recognition matter. It can work for short bursts of text (taglines, labels, UI callouts) but its heavy texture is more effective at larger sizes than in long-form reading.
The font reads as assertive and approachable at the same time—loud enough for attention-grabbing headlines, but rounded enough to feel friendly rather than severe. Its chunky geometry and soft curvature suggest a retro, pop-graphic sensibility suited to energetic branding and punchy messaging.
The design appears intended to deliver maximum impact with a rounded, geometric friendliness—an all-purpose display sans that stays legible through bold massing, open counters, and uncomplicated letterforms.
In paragraph-style samples, the weight creates a strong black-on-white presence and a compact word shape, with punctuation and small details staying simple to match the overall mass. The forms prioritize clarity through generous counters and straightforward silhouettes over delicate refinement.