Sans Faceted Asmo 7 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Bolton' by Fenotype, 'MNSTR' by Gaslight, 'Beachwood' by Swell Type, and 'Winner Sans' by sportsfonts (names referenced only for comparison).
Keywords: headlines, posters, sportswear, packaging, signage, industrial, athletic, military, poster, impact, ruggedness, compactness, chamfered, angular, blocky, compact, stencil-like.
A compact, heavy display sans built from straight strokes and clipped corners, replacing curves with crisp chamfers. Counters are small and mostly rectangular, and terminals are squared-off, giving letters a dense, punched-out silhouette. The rhythm is tight with sturdy verticals and simplified joins; round letters (O, C, G) read as faceted polygons. Numerals follow the same geometry, with consistent corner cuts and uniform stroke presence throughout.
Best suited to headlines, posters, and short bursts of copy where a solid, commanding texture is desirable. It also fits sports branding, team graphics, product packaging, labels, and bold signage that benefits from an engineered, hard-edged look.
The overall tone is tough and utilitarian, with a confident, no-nonsense voice that recalls equipment labeling, athletic titling, and industrial signage. Its faceted construction feels mechanical and assertive, emphasizing impact over warmth or delicacy.
The design appears intended to deliver maximum visual punch in a compact footprint by using chamfered, planar forms and minimal interior openings. Its consistent corner logic and geometric simplification suggest a focus on rugged, reproducible letterforms for display settings.
In text, the tight spacing and reduced interior space make it most comfortable at larger sizes where the faceting and corner cuts remain clear. The design relies on distinctive angular silhouettes for character recognition, producing a strong, uniform color in headlines.