Sans Normal Lonow 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Shelf' by 21Type, 'FF Sanuk' and 'FF Zwo' by FontFont, 'Corporative Sans' by Latinotype, 'Akwe Pro' by ROHH, 'Gloriola' by Suitcase Type Foundry, and 'Cinta' by Tipo Pèpel (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, playful, punchy, friendly, sporty, retro, high impact, expressive slant, friendly display, bold branding, rounded, soft corners, bouncy, compact, chunky.
A heavy, right-leaning sans with rounded, swollen curves and compact counters that create a dense, poster-like silhouette. Strokes are low-contrast and broadly uniform, with softly modeled joins and terminals that read as blunt rather than sharp. The italic angle is consistent across capitals, lowercase, and figures, giving the line a forward, energetic rhythm; widths vary by letter in a natural way, with wide rounds (O, Q) and tighter forms (I, J, t). Lowercase features single-storey a and g, a sturdy, short-armed r, and a thick, footed t, all drawn to stay legible at bold sizes.
Best suited to attention-grabbing display settings such as headlines, posters, and promotional graphics where its weight and slant can carry impact. It also fits branding, packaging, and apparel or sports-themed designs that benefit from a bold, energetic voice; for longer text, it will be most comfortable at larger sizes with generous spacing.
The overall tone is upbeat and confident, with a friendly, slightly retro athletic feel. Its slanted, chunky forms suggest motion and emphasis, making text feel lively and informal rather than restrained or corporate.
The design appears intended as a bold, italic display sans that prioritizes momentum, friendliness, and high-impact readability. Its rounded construction and compact interiors aim to keep shapes recognizable while delivering a strong, graphic presence.
The numerals are stout and highly legible, matching the letterforms’ rounded geometry and forward slant. Counters are intentionally small, and the heavy weight produces strong color on the page, so the design reads best when given breathing room in tracking and line spacing.