Sans Normal Arram 15 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body text, product design, editorial, signage, clean, modern, neutral, approachable, functional, legibility, versatility, clarity, neutral tone, everyday use, rounded terminals, open apertures, smooth curves, even color, humanist touch.
This typeface presents a clean sans construction with smooth, rounded curves and largely even stroke thickness. Uppercase forms are straightforward and geometric-leaning, while lowercase letters introduce mild warmth through soft joins and rounded terminals. Counters and apertures are generally open, supporting clarity in letters like a, e, s, and c, and the numerals follow the same simple, consistent logic with clear, round bowls. Overall spacing and rhythm feel balanced and calm, producing an even texture in paragraph settings.
It performs well for UI labels, app and web text, and general-purpose body copy where a steady, even typographic color is helpful. The open shapes and straightforward numerals also make it a good fit for product copy, documentation, and clear display use in headings or signage at moderate sizes.
The overall tone is modern and neutral, with an approachable softness that keeps it from feeling overly technical. It reads as practical and contemporary, suitable for interfaces and everyday communication where clarity matters more than personality.
The design intent appears to prioritize legibility and broad utility, combining a tidy sans structure with subtly rounded details to stay friendly in continuous reading. It aims for a dependable, contemporary voice that can blend into many visual systems without calling attention to itself.
The design favors familiar, widely recognizable shapes over stylized quirks, with gentle curvature and minimal sharp detailing. Curved letters maintain consistent roundness, and diagonals (such as in V, W, and Y) feel crisp without becoming aggressive, helping the face stay calm and readable.