Sans Normal Arrah 1 is a regular weight, wide, low contrast, upright, tall x-height font visually similar to 'Heavitas Neue' by Graphite, 'HD Colton' by HyperDeluxe, and 'Nominee' by TypeUnion (names referenced only for comparison).
Keywords: ui text, web copy, branding, signage, editorial, modern, friendly, clean, neutral, tech, versatility, readability, modern utility, neutral branding, geometric, open, rounded, monoline, crisp.
A clean geometric sans with near-monoline strokes, open apertures, and round counters that read as circles and soft ellipses. Proportions feel generously spaced, with a tall lowercase body and clear differentiation between capitals and lowercase. Curves are smooth and consistent, terminals are straightforward, and joins stay crisp without decorative flare. Numerals follow the same simple, rounded construction, maintaining an even, steady rhythm across mixed-case text.
Well-suited for UI and product text, web content, and general-purpose typography where clean shapes and steady rhythm support readability. It also works for contemporary branding, wayfinding, and editorial headlines that benefit from open, rounded forms and a straightforward, modern presence.
The overall tone is contemporary and approachable: precise enough for interface and informational use, but softened by rounded forms that keep it from feeling severe. Its wide, open shapes lend it an airy, accessible voice suited to neutral branding and modern editorial settings.
The font appears intended as a versatile, contemporary sans that prioritizes clarity and consistency, using geometric construction and open counters to stay readable across sizes. Its restrained, rounded style suggests a goal of broad applicability—from interfaces to brand systems—without strong stylistic eccentricity.
The design leans toward clarity through generous openings and uncomplicated silhouettes, supporting fast recognition in paragraphs as well as in short labels. Letterforms maintain a consistent geometric logic, giving the face a cohesive, system-like appearance without looking rigid.