Sans Normal Kimog 2 is a bold, normal width, low contrast, italic, short x-height font.
Keywords: headlines, posters, sports branding, promotions, packaging, sporty, dynamic, confident, modern, punchy, convey motion, maximize impact, branding emphasis, display clarity, oblique, rounded, compact, brisk, clean.
A slanted, heavy sans with compact proportions and smooth, rounded construction. Strokes stay largely uniform, with gently tapered terminals and subtly sheared joins that reinforce the forward motion. Counters are relatively tight and apertures lean toward closed, giving text a dense, high-impact color. Uppercase forms are broad and stable, while the lowercase is smaller in proportion with a quick rhythm and short extenders, producing a compact overall silhouette.
Best suited to headlines, short blurbs, and promotional typography where a compact, energetic italic voice is desired. It works well for sports and fitness branding, product packaging, event graphics, and social media callouts, and can also serve as a strong supporting emphasis style alongside a calmer text family.
The overall tone is energetic and assertive, with a fast, forward-leaning cadence that reads as sporty and action-oriented. Its rounded shapes keep the voice friendly rather than aggressive, balancing impact with approachability.
The design appears intended to deliver a bold, motion-driven sans that maintains clean readability while projecting speed and confidence. Its compact lowercase and rounded, low-contrast construction suggest an emphasis font optimized for strong visual impact in display settings.
The numeral set follows the same oblique, rounded logic, with curvy figures like 2 and 3 showing pronounced sweep and a strong baseline stance. In continuous text the consistent slant and tight spacing create a cohesive, poster-ready texture that favors emphasis over airy openness.