Sans Normal Amdir 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Endeavor' by Lucas Tillian, 'Morandi' by Monotype, 'Almarose' by S&C Type, and 'URW Form' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, branding, editorial, signage, presentations, clean, neutral, modern, approachable, functional, everyday legibility, modern utility, brand neutrality, interface clarity, geometric, open counters, round terminals, even rhythm, crisp.
This typeface is a clean, round-built sans with smooth, circular bowls and gently squared joins that keep the shapes stable and predictable. Strokes are uniform and the curves read as carefully engineered rather than calligraphic, with open apertures and generous counters that help letters stay distinct. Uppercase proportions are straightforward and balanced, while the lowercase shows simple, contemporary constructions with a single-storey a and g and compact, tidy punctuation-like details such as round i/j dots. Numerals are clear and workmanlike, with simple curves and minimal quirks, keeping the overall texture even in text.
It performs well for UI labels, product and marketing copy, and general-purpose editorial settings where readability and visual neutrality are important. The sturdy, uncomplicated letterforms also suit signage, dashboards, and presentation graphics, scaling cleanly from body text to bold headline use.
The overall tone is contemporary and matter-of-fact, projecting clarity and calm rather than personality-driven flair. Its rounded geometry and even color give it an accessible, friendly neutrality suited to everyday interfaces and general communication.
The design appears intended as a dependable, modern sans for broad use, prioritizing legibility, consistent rhythm, and uncomplicated geometry. Its restrained details suggest a focus on clarity and versatility across both short display lines and longer reading passages.
In text, spacing and letterfit produce a steady rhythm and consistent color, with rounded forms (C, G, O, Q) anchoring the line and straighter-sided letters (E, F, H, N) providing structure. The diagonal strokes in letters like K, V, W, X, and Y feel firm and crisp, helping headings read cleanly without sharp ornamental aggression.