Sans Normal Kedum 14 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Muller' by Fontfabric and 'MVB Embarcadero' by MVB (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, confident, dynamic, sporty, friendly, modern, impact, momentum, modernity, clarity, geometric, rounded, compact, slanted, high-impact.
A compact, slanted sans with heavy, low-contrast strokes and rounded, geometric bowls. Curves are smooth and broadly circular, while joins and terminals are clean and unadorned, giving the forms a streamlined feel. The rhythm is tight and forward-leaning, with sturdy verticals and diagonals that read clearly at display sizes. Numerals and capitals carry a solid, blocky presence, while lowercase maintains simple, single-storey-style shapes and open counters for clarity.
Well-suited to headlines, short editorial callouts, and promotional messaging where strong presence and movement are desired. It can also work for branding, packaging, and sports- or tech-adjacent graphics that benefit from compact, high-impact letterforms.
The overall tone is energetic and assertive, with a forward motion that suggests speed and momentum. Its rounded geometry keeps it approachable rather than severe, balancing punchy emphasis with a friendly, contemporary character.
Likely designed to deliver a modern, energetic display voice that stays clean and geometric while adding emphasis through a consistent slant and robust shapes. The intent appears to prioritize immediacy and recognizability in titles and branding contexts.
The sample text shows strong color on the page and consistent stroke weight across letters and figures, producing a dense, attention-grabbing texture. The slant is pronounced enough to signal motion without compromising basic legibility, especially in short phrases and headlines.