Sans Normal Osban 10 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'AC Texto' and 'AC Texto Pro' by Antoine Crama, 'FS Me' and 'FS Me Paneuropean' by Fontsmith, 'JAF Facit' by Just Another Foundry, and 'Depot New' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, modern, punchy, high impact, approachability, clarity, brand voice, rounded, soft corners, blocky, compact, sturdy.
This typeface has heavy, compact letterforms with rounded curves and softened corners that keep the texture smooth despite the dense weight. Counters are relatively small and apertures are tight, giving words a dark, solid color on the line. The construction favors simple geometric strokes with subtly squared terminals, and the lowercase shows a single-storey a and g with sturdy bowls. Overall spacing reads slightly tight, reinforcing a bold, poster-like rhythm while staying legible in short text.
Best suited to headlines, posters, and brand moments where maximum impact is needed quickly. It works well for packaging and signage that benefit from a friendly but forceful voice, and for short UI labels or callouts where clarity at larger sizes matters more than long-form comfort.
The overall tone is upbeat and approachable, with a confident, contemporary presence. Its chunky shapes and rounded detailing feel friendly and slightly playful rather than formal or technical.
The design appears intended to deliver a modern, high-impact sans that remains approachable through rounded shaping and simple geometry. It prioritizes bold presence and quick recognition over delicate detail, making it effective for attention-grabbing display typography.
In the sample text, the strong weight creates high impact and a consistent typographic “wall,” making line breaks and emphasis feel assertive. The numerals match the same sturdy, rounded geometry, supporting display use where figures need to stand out.