Sans Normal Osban 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Frutiger' by Linotype, 'FreeSet' by ParaType, and 'Schnebel Sans ME' and 'Schnebel Sans Pro' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, friendly, punchy, playful, modern, confident, high impact, approachability, modern branding, display clarity, rounded, geometric, soft corners, bulky, compact counters.
A heavy, rounded sans with generous curves and softened joins that keep the dense weight from feeling harsh. Strokes stay largely uniform, with only subtle modulation and a consistent, upright stance. Counters are relatively compact and apertures tend toward closed, giving the letters a solid, poster-like footprint. The rhythm is sturdy and steady, with slightly bouncy shapes in some lowercase forms and broadly circular bowls across letters and numerals.
Best suited to display settings such as headlines, posters, signage, and packaging where its mass and rounded forms can deliver strong presence. It can also work for bold brand wordmarks and short UI labels when a friendly, modern emphasis is desired.
The overall tone is bold and approachable—confident enough for attention-grabbing headlines, but friendly rather than aggressive. Its rounded geometry and compact openings lend a playful, contemporary voice that reads as casual and energetic.
Likely designed to provide a high-impact, contemporary sans that combines geometric clarity with softened, rounded friendliness. The aim appears to be strong visibility and a distinctive, approachable voice for branding and display typography.
The design leans on clear geometric construction, with strong round forms (notably in O/0 and bowl letters) and simple, blocky terminals. At larger sizes it feels clean and graphic; at smaller sizes the tight counters and closed apertures may appear more compact and inky.