Sans Normal Apmun 17 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Remoto' by JAM Type Design; 'Hint' by ParaType; 'Mazzard' by Pepper Type; 'Cogenta', 'Cogenta', and 'Cogenta Text' by SRS Type; 'Carmen Sans' by StudioJASO; and 'Shoika' by Tropical Type Foundry (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, packaging, clean, friendly, modern, neutral, approachable, versatility, clarity, contemporary neutrality, approachability, rounded, geometric, minimal, crisp, even.
A clean, rounded sans with smooth curve construction and consistent stroke presence throughout. Circular forms like O, C, and G read as near-geometric and open, while straight-sided letters (E, F, H, N) keep a steady, even rhythm. Terminals are generally blunt and tidy, with softly eased joins that prevent sharpness. Counters are generous and clear, and the overall spacing feels balanced, keeping lines of text open and readable. Numerals are simple and sturdy, matching the letterforms’ straightforward geometry.
Well-suited to interface copy, product labeling, and wayfinding where clean shapes and clear counters help legibility. It also works for contemporary branding systems and editorial layouts that benefit from a neutral, steady sans with a friendly rounded character.
The tone is modern and neutral with a friendly edge, driven by rounded bowls and an even, unshowy rhythm. It feels practical and contemporary rather than stylized, lending a calm, confident presence in both short labels and longer passages.
The design appears intended as a versatile, everyday sans that prioritizes clarity and consistency, using rounded geometry to stay approachable without becoming playful or decorative.
Lowercase forms emphasize clarity: single-storey a and g contribute to an uncomplicated, contemporary feel, while the lowercase t has a simple crossbar and compact footprint. The overall texture in paragraphs is smooth and consistent, with no dramatic contrast or calligraphic cues.