Sans Normal Karey 13 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Croih' by 38-lineart, 'Salma Alfasans' by Alifinart Studio, 'Urania' by Hoftype, 'Allrounder Grotesk' by Identity Letters, 'Helvetica Now' by Monotype, and 'Glimp' by OneSevenPointFive (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, ui emphasis, sporty, urgent, confident, modern, techy, display impact, speed cue, brand emphasis, modern utility, slanted, compact, geometric, rounded, industrial.
This typeface is a heavy, forward-slanted sans with smooth, rounded curves and broadly geometric construction. Strokes are thick and even, with minimal modulation, and terminals tend to feel cut on a diagonal, reinforcing the sense of motion. Counters are relatively open for the weight, while joins and curves stay clean and sturdy, producing a tight, high-impact texture in text. The overall rhythm is energetic and compact, with a pronounced rightward lean and firm, stable shapes.
Best suited to headlines, hero text, and short bursts of copy where speed and impact are priorities. It can work well for sports and motorsport identities, promotional posters, packaging callouts, and UI moments that need strong emphasis (buttons, banners, or feature labels), especially at medium to large sizes.
The strong slant and dense color give it a fast, assertive tone that reads as contemporary and performance-oriented. It feels at home in environments that aim for momentum, strength, and directness rather than delicacy or tradition.
The design appears intended to deliver maximum visual punch with a clear sense of motion, pairing a sturdy geometric backbone with an oblique stance for immediate emphasis. It prioritizes energetic display presence and confident brand signaling over quiet neutrality.
The sample text shows consistent emphasis through the oblique angle, creating a continuous “forward push” across lines. Round letters maintain a solid, engineered feel, and diagonals (notably in letters like V, W, X, Y, Z) contribute to a sharp, dynamic silhouette.