Sans Normal Karav 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Actay' by Arodora Type, 'Bozon' by ROHH, 'Pulp Display' by Spilled Ink, and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, energetic, sporty, confident, contemporary, friendly, impact, momentum, modernity, approachability, oblique, geometric, rounded, soft corners, compact apertures.
A heavy, oblique sans with rounded, geometric construction and smooth, continuous curves. Strokes stay largely monolinear, with broad counters and a slightly compact feel in letters like a, e, and s, while round forms (O, Q, o) read clean and even. Terminals are generally blunt and softly finished rather than sharp, and the overall rhythm is steady and dense, producing strong, solid word shapes. Numerals match the letterforms with simple, sturdy silhouettes and consistent slant.
It performs best in display settings where impact and speed are desirable: brand marks, campaign headlines, posters, product packaging, and sports or fitness-related graphics. The dense, sturdy forms also suit short UI headings or labels when a strong, energetic emphasis is needed.
The tone is assertive and upbeat, with a forward-leaning stance that suggests motion and momentum. Its rounded geometry keeps it approachable rather than aggressive, making it feel modern, athletic, and headline-ready.
The design appears intended to deliver a modern, high-impact oblique sans that reads quickly and feels dynamic. Its geometric rounds and softened terminals aim to balance bold presence with a friendly, accessible finish.
Diagonal strokes (V, W, X, Y, Z) show a clear, uniform slant that reinforces the italic angle without introducing calligraphic contrast. The lowercase uses single-storey forms where expected (notably a and g), supporting a clean, contemporary voice.