Sans Normal Asmez 17 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'AG Royal' by Berthold, 'Geometria' by Brownfox, and 'Leto Text Sans' by Glen Jan (names referenced only for comparison).
Keywords: ui text, body copy, signage, branding, presentations, clean, modern, neutral, friendly, utilitarian, legibility, versatility, neutrality, clarity, rounded, geometric, open, crisp, even.
A clean sans serif with largely geometric construction and gently rounded curves. Strokes appear even and consistent, with smooth circular bowls in letters like C, O, and Q, and straightforward, unembellished terminals. Counters are open and clear, and the lowercase maintains a simple, contemporary skeleton with a two-storey “g” and compact, tidy joins. Overall spacing and proportions feel balanced, producing a steady, uncluttered rhythm in both isolated glyphs and paragraph text.
Works well for UI text and product interfaces where clarity at small sizes matters, and for general-purpose body copy thanks to its even rhythm and open counters. It also suits signage and wayfinding, as well as contemporary branding and presentation typography that benefits from a neutral, dependable voice.
The tone is modern and neutral, leaning friendly through its rounded forms and open counters rather than sharp, high-contrast detailing. It reads as practical and straightforward, with a quiet confidence suited to everyday interface and editorial use.
Designed to be a broadly usable, modern sans for continuous reading and system-like clarity, prioritizing clean geometry, even color, and unambiguous letterforms across text and numerals.
Capital forms are simple and architectural, with a clean diagonal leg on R and a centered crossbar on A. Numerals are clear and familiar in silhouette, with rounded figures and a simple, readable “1” and open “4,” supporting quick scanning in mixed text.