Sans Normal Labap 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'BR Candor', 'BR Firma', 'BR Omny', 'BR Segma', and 'BR Shape' by Brink (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, confident, sporty, friendly, punchy, energetic, impact, momentum, approachability, modernity, simplicity, rounded, soft corners, oblique, compact counters, heavy strokes.
A heavy, rounded sans with an oblique slant and a broad footprint. Strokes are thick and even, with smooth curves and subtly softened joins that keep the texture cohesive at large sizes. Counters are relatively compact and apertures tend to be tight, creating a dense, high-impact silhouette. The overall rhythm is robust and steady, with straightforward geometry and minimal detailing.
Best suited to headlines, display typography, posters, and brand marks where strong emphasis and quick recognition are needed. It can also work well for sports and event graphics, packaging callouts, and short UI labels where a bold, energetic tone is desirable.
The tone reads bold and upbeat, combining a modern, no-nonsense presence with approachable roundness. Its forward lean adds momentum, giving it a sporty, assertive feel that still stays friendly rather than severe.
The design appears intended as a high-impact display sans that prioritizes bold presence, speed, and clarity through simplified, rounded forms and an oblique stance. It aims to deliver immediate visual punch while maintaining an approachable, contemporary character.
The slanted construction and compact interior spaces make the letterforms feel tightly packed and energetic. Numerals match the letters’ weight and roundness, keeping a consistent, headline-first voice across alphanumerics.