Sans Superellipse Hurij 12 is a very bold, narrow, monoline, upright, normal x-height font visually similar to 'MVB Diazo' by MVB, 'Greeka' by Umka Type, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, signage, sports branding, packaging, assertive, industrial, sporty, compact, punchy, space-saving impact, brand presence, headline clarity, signage strength, blocky, rounded, condensed, high-contrast counters, square-shouldered.
A heavy, compact sans with broad strokes and squared-off proportions softened by generously rounded corners. The overall geometry leans toward rounded rectangles: bowls and counters are tight and vertically oriented, while terminals are blunt and clean. Curves stay controlled and slightly flattened, producing an even, sturdy rhythm across both uppercase and lowercase. Numerals match the same dense, poster-ready build with large forms and minimal interior space.
Best suited for big, bold statements in headlines, posters, retail signage, and brand marks that need compact width and strong presence. It can also work on packaging or UI headers where space is limited but legibility and impact are required.
The tone is bold and no-nonsense, with an urban, industrial edge. Its compact width and thick silhouettes read as confident and attention-grabbing, evoking sports branding, headlines, and signage where impact matters more than delicacy.
The design appears intended to deliver maximum visual weight in a narrow footprint, using rounded-rectangle construction to keep forms friendly while staying rigid and utilitarian. It prioritizes strong silhouettes and consistent texture for display-driven communication.
The font maintains a consistent, engineered feel: straight stems dominate, and round letters retain a boxy, superelliptical profile rather than fully circular shapes. The tight counters and dense texture mean it looks strongest at display sizes, where the rounded corners and interior shapes remain clear.