Sans Superellipse Hurij 7 is a very bold, narrow, monoline, upright, normal x-height font visually similar to 'ME Plastic' by Sudtipos (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, industrial, sporty, retro, friendly, impact, compactness, clarity, modernity, approachability, blocky, compact, rounded, punchy, high-contrast counters.
A compact, heavy sans with soft-cornered, squared-off curves and a predominantly uniform stroke. Curved letters are built from rounded-rectangle geometry, producing broad bowls and tight apertures that keep the texture dense and even. Terminals are clean and blunt, with minimal modulation; the result is a sturdy, poster-like silhouette and strong horizontal/vertical structure. Lowercase forms are simple and stout, with rounded dots and short extenders; numerals follow the same solid, geometric rhythm.
Best suited for headlines, logos, packaging, labels, and wayfinding where a strong, compact voice is needed. It also fits sports, tech, and industrial branding systems, and works well for short UI labels or badges when set with ample spacing.
The overall tone is bold and no-nonsense, with a sporty, industrial energy. Rounded corners soften the impact, giving it a friendly, contemporary feel while still reading as assertive and attention-grabbing.
The design appears intended to deliver maximum impact in a compact footprint, using rounded-rect construction to balance toughness with approachability. Its simplified, geometric letterforms prioritize bold presence and quick recognition in display settings.
The dense set and tight internal spaces make it most comfortable at display sizes, where the rounded-rect geometry and large forms remain clear. In longer text, the compact counters and narrow openings can build a heavy typographic color, especially in combinations like "e/s/a" and in enclosed shapes such as "B/8/0".