Sans Normal Usmaz 9 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: interfaces, editorial, branding, marketing, captions, modern, clean, dynamic, polished, neutral, readability, modernization, emphasis, versatility, oblique, rounded, open apertures, smooth curves, humanist.
A slanted sans with smooth, rounded curves and a steady, even rhythm. Strokes appear consistently weighted with subtly tapered joins, producing a crisp but not mechanical feel. Counters are open and generous, and many terminals finish with angled cuts that reinforce the forward-leaning motion. Proportions stay balanced across capitals and lowercase, with clear differentiation between similar forms and numerals that align comfortably with the text color.
Works well for UI labels, product copy, and general-purpose editorial text where a clean sans voice is needed with added emphasis from an oblique posture. It can also serve in branding and marketing materials that want a modern, kinetic feel without sacrificing readability.
The overall tone is contemporary and efficient, with an energetic forward lean that suggests motion and momentum. It reads as professional and approachable rather than formal, making it feel at home in modern editorial or product contexts.
Likely designed as a versatile, italic-forward sans for everyday text and display roles, aiming for clarity at small sizes while retaining a sleek, contemporary personality. The angled terminals and rounded construction suggest an emphasis on smooth reading flow and consistent texture across mixed case and numerals.
The italics are integral to the design rather than a mere slant: angled terminals, rounded bowls, and the diagonal stress work together to keep word shapes cohesive. Spacing appears moderately open, helping maintain clarity in longer lines of text.