Serif Other Ubsi 1 is a regular weight, very narrow, low contrast, upright, normal x-height font visually similar to 'PODIUM Sharp' by Machalski and 'Grand' by North Type (names referenced only for comparison).
Keywords: posters, headlines, signage, logotypes, packaging, western, vintage, industrial, rugged, authoritative, display impact, vintage revival, space saving, signage feel, brand character, wedge serifs, octagonal, chiselled, angular, condensed.
A tightly condensed serif with monolinear strokes and sharply angled terminals. Serifs read as wedge-like cuts rather than soft brackets, and many curves are simplified into faceted, near-octagonal forms that create a carved, sign-painted feel. The capitals are tall and narrow with squared shoulders and crisp corners, while the lowercase maintains a compact rhythm with sturdy stems and minimal modulation. Figures and bowls follow the same clipped geometry, keeping texture consistent and high-contrast in silhouette rather than stroke.
Best suited to display applications where a compact, attention-getting texture is useful: posters, headlines, storefront or wayfinding-style signage, packaging labels, and logo wordmarks. It can also work for short pull quotes or section headers when a vintage, engineered look is desired.
The overall tone is bold, utilitarian, and nostalgic, evoking woodtype posters, frontier signage, and workwear branding. Its hard edges and compressed stance lend a commanding, no-nonsense voice that feels both vintage and industrial.
The font appears designed to reinterpret condensed, old-style display serifs with a deliberately faceted construction, prioritizing a carved/woodtype impression and strong vertical rhythm for impactful titling.
In text settings the narrow proportions create dense lines and strong vertical emphasis, while the faceted curves help preserve distinct letter shapes at display sizes. The design relies on silhouette clarity and repeated angular motifs to unify uppercase, lowercase, and numerals.