Sans Normal Bobem 10 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body text, headlines, branding, signage, clean, friendly, modern, neutral, approachable, versatility, legibility, neutrality, clarity, modernity, rounded, open counters, soft terminals, generous spacing, geometric.
A clean sans with rounded, near-geometric construction and smooth curves throughout. Strokes are even and steady, with soft terminals and open apertures that keep counters clear at text sizes. Uppercase forms feel broad and stable, while the lowercase shows a straightforward, contemporary structure with simple, single-storey shapes where expected (notably the g). Overall spacing reads slightly generous, producing an airy, uncluttered rhythm in running text and display settings.
Well-suited to interface copy, product and marketing text, and general-purpose editorial layouts where clarity and an even typographic color are important. Its open shapes and clean geometry also work nicely for headings, labels, wayfinding, and contemporary brand systems.
The overall tone is modern and approachable, balancing neutrality with a gentle softness from its rounded forms. It feels practical and calm rather than technical, making it easy to read without drawing attention to itself.
The design appears intended as a versatile, do-it-all sans that prioritizes legibility and visual calm. Rounded geometry and consistent proportions suggest a focus on broad usability across print and screen while maintaining a friendly, contemporary voice.
Round letters like O and Q are smooth and consistent, and diagonals in V/W/X have a crisp, balanced presence. Numerals are simple and legible, matching the letterforms in weight and curvature for a cohesive texture.