Sans Other Bumah 2 is a bold, narrow, medium contrast, upright, short x-height font.
Keywords: posters, headlines, packaging, kids, stickers, playful, handmade, quirky, casual, cartoon, handmade feel, friendly display, informal branding, playful tone, chunky, rounded, irregular, bouncy, soft-cornered.
A chunky, irregular sans with rounded corners and subtly uneven stroke modulation that gives it a hand-cut, hand-drawn feel. Shapes are simplified and slightly asymmetrical, with lively curves and occasional wedge-like terminals. Counters tend to be compact and organic rather than geometric, and widths vary noticeably from letter to letter, creating a bouncy rhythm. Figures match the same informal construction, with stout forms and soft, slightly wobbly curves that stay visually consistent with the alphabet.
Best suited to display use where personality matters more than strict regularity, such as posters, playful headlines, product packaging, kids-oriented materials, and sticker or label designs. It can add warmth to short phrases, titles, and branding elements, especially when set with generous spacing to let its irregular forms breathe.
The overall tone is cheerful and informal, leaning toward a playful, cartoon-like voice rather than a polished corporate one. Its unevenness reads as personable and crafty, suggesting spontaneity and friendliness. The font feels energetic and a bit mischievous, making text look more like a handmade sign than a typeset page.
The design appears intended to mimic an improvised, hand-rendered sans—capturing the charm of uneven strokes and simplified shapes while remaining legible in bold display sizes. Its goal seems to be delivering an approachable, fun voice with a distinctly crafted texture.
In longer text, the varied widths and irregular curves create a distinctive texture and strong personality, but also a deliberately unrefined cadence. The uppercase has a bold, poster-like presence, while the lowercase keeps a compact, casual silhouette that reinforces the handmade character.