Sans Normal Ikdur 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Helvetica' by Linotype; 'Browallia New', 'BrowalliaUPC', and 'Gautami' by Microsoft Corporation; 'Arial' and 'Arial Paneuropean' by Monotype; and 'Nimbus Sans Round' by URW Type Foundry (names referenced only for comparison).
Keywords: branding, packaging, ui, signage, headlines, friendly, modern, approachable, soft, playful, approachability, clarity, modernity, versatility, rounded, monoline, smooth, sturdy, open counters.
A rounded, monoline sans with broad curves, softened corners, and a sturdy, even rhythm. Strokes maintain consistent thickness with minimal modulation, and terminals are bluntly rounded, giving letters a gently inflated, cushioned feel. Proportions lean wide and stable in caps, while lowercase forms stay compact and clear; bowls and counters are generally open, supporting legibility at display and text sizes. Numerals follow the same rounded construction, with simple, clean silhouettes and generous interior space.
Works well for brand identities, packaging, and marketing where a warm, modern voice is needed. The rounded forms and open counters also suit UI labels and product interfaces, and the strong, even color makes it effective for signage and bold headlines.
The overall tone is friendly and contemporary, with a welcoming softness that feels informal without becoming quirky. Its rounded geometry reads approachable and calm, making it well-suited to brands or interfaces that want warmth and clarity rather than sharp precision.
Likely designed to deliver a clean sans-serif voice with added warmth through rounded construction and consistent stroke weight. The aim appears to be an adaptable workhorse for contemporary communication, balancing friendliness with straightforward readability.
Diagonal forms (like in A, V, W, X, Y) keep a smooth, slightly softened energy, avoiding sharp joins. Curved letters (C, G, S, O) emphasize circularity and consistent stroke weight, producing an even, cohesive texture in paragraphs and short headlines.